Introducing Dynamic Filtering & Fuzzy Search For Treez Ecommerce
Smarter Search & Filtering Are Here
At Treez, we know how critical your menu is to the customer journey. When shoppers can't find what they want quickly, they leave, and that means lost sales. To help you capture more revenue, we've upgraded Treez Ecommerce with a new search and filtering engine powered by OpenSearch.
This upgrade makes menus faster, more flexible, and more forgiving of human error. It also creates a foundation for future innovation. Here's what our new OpenSearch deployment means for you and your customers.
Key Features Delivered:
- Dynamic Filtering: Responsive, real-time product filtering
- Fuzzy Search: Intelligent search that handles typos and variations
- Enhanced Messaging: Improved user communication throughout the search experience
- Modern Backend Architecture: Scalable, query-optimized infrastructure
Competitive Positioning
Although features like dynamic filtering have been highly requested, we didn't want to rush to market with another basic filter. Instead, we invested time learning from industry shortcomings to build something that lasts, scales, and serves your customers better than anything else available. By taking the time to get it right, we were able to build a discovery system that's designed to grow with you. Here's what that looks like in action.
Dynamic Filtering That Works the Way Shoppers Expect
Dynamic filtering means shoppers can stack multiple choices at once and see the menu update instantly as they refine. For example, a customer browsing your menu can:
- Start broad: Select a category like Flower to see the full selection.
- Narrow down: Add a filter for a brand they trust, like STIIIZY or WYLD.
- Refine further: Set a price range to find products that fit their budget.
Each time they click, the menu updates in real time without needing to reload the page or reset the search. Instead of repeating steps or hitting dead ends, shoppers move smoothly from interest to purchase.
Why it matters: This fluid experience mirrors what customers expect from modern e-commerce. It reduces friction, keeps shoppers engaged longer, and drives more completed orders.
Fuzzy Search That Forgives Typos
Not every shopper spells brand names or product names perfectly. Our new fuzzy search technology makes sure that does not matter.
Why it matters: Misspellings no longer mean missed sales. Your customers find what they want, even if they don't type it exactly right.
Smarter Guidance for Shoppers
When customers search for something that is not available, the menu no longer leads to a dead end. Instead, they will see suggestions and guidance that keep them engaged. That helps capture demand and keeps customers browsing instead of bouncing.
A Stronger Foundation for Growth
This update is not just about faster search or better filtering today. Our new OpenSearch architecture is built to grow with your business. Products synchronize with your ecommerce platform as soon as they are added, edited, or tagged, which means customers always see the latest inventory. Over time, Treez can introduce new filters like “high THC” or “vegan edibles” and smarter sorting options that respond to shopper behavior.
Why it matters: You get a discovery system that keeps pace with both customer expectations and industry change.
What Comes Next
This deployment also opens the door to stronger data insights and faster innovation:
- Faster Feature Development: Introduction of new filter types, sorting logic, and merchandising strategies
- Market Responsiveness: Quick adaptation to trends, seasonality, and evolving shopper behavior
- Tailored Experience: Move beyond one-size-fits-all to personalized search and discovery
The Bottom Line
Your customers want fast, accurate, and flexible search. Treez has delivered a new system that provides exactly that. With real-time filters, typo-friendly search, and a scalable architecture built for the future, this upgrade helps you capture more sales today and prepares you for smarter retail decisions tomorrow.