How to Optimize Your Dispensary Waiting Room to Increase Profits
For busy dispensaries, revenue is limited by the number of customers you can move through in a day. This one is a no-brainer, but by speeding up transaction time, you can increase sales and profits.
How can you speed up transaction time? It all starts with the lobby or waiting room. Customers are spending just as much if not more time in waiting rooms than at the counter. Using this time to educate customers or even begin the transaction process will help decrease transaction time without sacrificing service.
Enter - Seed Technology. The in-store digital software platform that provides TV menus, self-service ordering, and interactive kiosks built specifically for cannabis dispensaries that integrates directly with SellTreez POS.
The ideal waiting room signage playlist would include your menu, current specials, and featured products. Depending on your waiting room layout, you could play your whole menu with every SKU highlighted in categories. Or, you could highlight the top few products in every category. It depends on your strategy: do you want customers to see everything, or do you want to influence behavior toward certain products or brands? With Seed digital signage, you can create customized menus fit for your brand, allowing you to influence specific customer behavior.
Seed Technology - Self-Ordering Kiosks
Take your waiting room to the next level with Seed Technology self-ordering kiosks. Seed Technology kioks allow shoppers to build their carts and place orders from the waiting room so their order is ready by the time they meet a budtender, and the only thing left for them to do is pay.
Self-service options are great for two types of customers:
- Experienced visitors who know exactly what they want. These shoppers want to be in and out quickly, and decreasing their visit time will increase their loyalty and likelihood of returning.
- Inexperienced consumers will appreciate the time and space to browse your menu, while being able to click in to read the details, see all pertinent information (like THC %, price, lab info, etc.), and find suggested products based on their preferred consumption method and use frequency.
Depending on your workflows, you could fast-track kiosk shoppers, getting them in and out in record time and freeing up more time for other customers who prefer to spend more time browsing products.
TreezPay - Cashless Payment Options
After an order has been placed through the self-service kiosk, the last step is to pay at the counter and pickup the order. Offering cashless payment options to customers will make transactions quick and painless.
In-store transactions facilitated by TreezPay are speedier, and your customers can get all the products they want without being limited by the cash in their wallets. Transactions utilizing TreezPay solutions reduce your average ticket times by up to 15%. That means you can complete more transactions in less time and reduce costs while substantially increasing revenue.
Beyond just speeding things up, TreezPay PIN debit terminals also allow for contactless payments. The customer only needs to have a debit card loaded into their digital wallet.
TreezPay is your fully-integrated cannabis payment processing solution, offering two cashless payment options for retail dispensaries.
- TreezPay PIN Debit allows your customers to pay with their debit card & PIN at checkout.
- TreezPay ACH payments allow customers to securely link their bank account to pay online or in-store.
Treez + Seed Technology - The Integration
Seed self-service and SellTreez POS are integrated to allow orders to move seamlessly through fulfillment without the need for additional ordering platforms. Customers can use kiosks to view live, up-to-date inventory synced directly with SellTreez POS allowing them to browse current products and build a cart. Once their order is submitted, it's sent straight to Treez fulfillment to begin processing.