What are the Benefits of Integrating your Cannabis POS and eCommerce Platform

As a cannabis dispensary or retail business, it is important for you to keep product information, customer data, and employee details up-to-date. Whether you sell online, offline via dispensaries, take only order requests online and offer delivery, the lines between brick-and-mortar and online selling are blurring. And as consumer purchase preferences change, it’s important for cannabis businesses to establish a connection between the two. 

In this post, we’re discussing why it is important that your cannabis eCommerce platform and dispensary POS system are well integrated, and are able to “talk” to each other, keeping your data collection streamlined. 

Benefits of connecting your dispensary POS and cannabis eCommerce platform 

Let’s look into the different benefits of using the two cannabis technology solutions in tandem: 

1. Keep product information up-to-date 

A typical cannabis consumer will always do their research before making a purchase online or at the dispensary. Either way, you want to ensure that the product information available to them is up-to-date and detailed enough to help them make an informed purchase decision. This includes product contents, processing, dosage, recommendations, prescriptions required to make the purchase, reviews and testimonials, manufacturer details and the pricing. 

The connection between your cannabis POS and eCommerce platform can also ensure your product catalog is maintained. For example, using Treez, you can offer your customers access to interactive product menus both online and offline, and make it easier for sales staff to find the right information. 

Recommended read: How to use a cannabis POS for improved product management and cataloging

2. Ensure accurate inventory availability 

Since a consumer may choose to buy from different touchpoints, it becomes even more crucial for cannabis businesses to manage their inventory. When you sync your cannabis POS system and eCommerce platform, you are able to make updates to the inventory availability in near real-time. This also helps predict consumer demand and restock products based on market need, reducing the overhead costs of inventory storage and expiration, and inventory damage. 

With a cannabis POS system like Treez, you can also reduce customer confusion and duplicate orders by unifying your in-store and online product menus.  

Recommended read: How does a cannabis POS help with inventory management 

3. Offer budtender assistance at all stages 

A consumer may choose to start their buying journey online, seeking information on the products that address their needs. While at a physical dispensary, it becomes easier to offer assistance with budtenders leading the conversation, offering the same assistance online can be tough. 

With up-to-date product information, chatbots, and the ability to hand-off conversations to budtenders when required, you can help personalize buying journeys for consumers and keep them meaningfully engaged at all stages. 

4. Creates upsell and cross-sell opportunities 

With all your customer data streamlined - from their previous interactions, queries and purchases, in one place, your business can draw up more comprehensive buyer profiles. Knowing their requirements, past history and preferences, can help upsell and cross-sell through personalized product recommendations - both online, and offline at the point of sale. 

5. Reduce errors in data inputs 

Cannabis businesses are required to report their customer data, orders, and payment information accurately. But having to input data manually can result in errors, causing discrepancies during business audits. By integrating your cannabis POS system and eCommerce platform, you will be able to sync information to one dashboard in real-time, which also ensures the right information is passed on for cannabis tracking systems at the end of the day. 

Recommended read: How successful dispensaries operate intentionally to drive revenue growth

Do you need to integrate your cannabis POS system and eCommerce platform? 

The short answer is yes. 

Whether because you value  streamlining your operations or being able to offer personalized buying experiences to consumers, the cannabis POS and eCommerce integration opens doors to new opportunities for business growth.  

If you’re expanding your cannabis business to multiple locations and are starting to sell online, the integration can ensure you offer a connected shopping experience to your target audience. But more importantly, the integration can ensure you keep up with compliance requirements without having to manually ensure the accuracy of data. 

If you’re expanding your cannabis business to multiple locations and are starting to sell online, the integration can ensure you offer a connected shopping experience to your target audience. But more importantly, the integration can ensure you keep up with compliance requirements without having to manually ensure the accuracy of data.